Magazine Research

Magazine Research

These three indie artist tour posters/ magazine adverts that I have found illustrate some of the conventions of an indie bands advertisements. Two of the posters show the band standing out from the crowd- Dog is Dead are shown wearing typically "indie" clothing , as are Mystery Jets. However the final poster is a lot more abstract and creative, and doesn't give much about the band away- showing they care more about the music than the band image.

All of the posters use an extremely bold font on the name of the band- this is to catch the attention of the reader- a consistent band font can add to the band image, such as with Dog Is Dead, who use the same font for all their music digipaks, posters and marketing. This can be crucial for these bands as they cannot rely on being recognised or famous so have to come up with ways for their listeners to associate with them.


The posters also tell the reader where to buy their tickets from, and advertise show dates and times. This can attract a bigger crowd to their gigs and make them more popular, which makes it another convention of indie posters.

The Dog Is Dead poster also advertises their new single, another convention of indie posters. This helps to spread word about the band, and hopefully attract more listeners to their gigs.

Many posters use the album artwork from their digipak as their magazine advertisement, to further reinforce their band image and advertise their album along with the tour.

In conclusion, for my magazine I will look to utilise all these conventions for my final magazine advertisement as they are crucial for representing an indie artist