Andrew Goodwin's Theory
Andrew Goodwin came up with the theory that there are 5 key aspects of music video's:
1) Thought beats
2) Narrative and performance
3) The star image
4) Relation of visuals to song
5) Technical aspects
Thought Beats
Thought beats are the way we see sound in music videos. This can be done by making the video visualize the lyrics, as many songs can tell a story. The video could also reflect the distinct voice an artist has.
Narrative + Performance
In your video, you should always try to communicate the gist of your story- it is extremely difficult to tell an entire story well in a short amount of time.
Repeatability is key- repeat the same ideas throughout your music video
Good lip syncing!
Make sure your video is an advertisement for your artist
Star Image
Your artist should be in the video- remember that the video is an advertisement for them!
This doesn't always apply- some indie artists could prefer to show how artistic they are by not being in the video
Relation of Visuals to song
There are 3 different ways of doing this
Illustrate- visual illustration of lyrics
Amplify- Meanings and effects shown constantly
Disjuncture- Meaning of song is completely ignored
In our music video, me and Brad are looking to use either Illustrate or Amplify, as Disjuncture isn't really something we want to do. Amplify will probably be the best choice as our music video is mainly going to be narrative based.
Technical Aspects
Camera work, editing etc.
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