Love Lost- Temper Trap Music Video Treatment
Song: "Love Lost"
Artist: The Temper Trap
Concept
We will be producing a music video for this song, along with a digipack and other pieces of promotional material for our artist.
Narrative
Our music video will center around the key theme of choice. Our protagonist will, in the beginning of the video, be stood at a crossroads, where he will take the right path. This path will prove to be a bad decision, as shown when he trips over, and then further down gets mugged. We are then shown the protagonist rewinding time, until he returns back to his original position, where he picks the other path.
Location(s)
The music video will be shot in one primary location, which is a nearby nature reserve which has the exact crossroads we were looking for. The crossroads will be used to show the characters choice. The location is also rural enough to provide area's for the protagonist to trip, whilst being urban enough to make the mugging viable.
Pace
The song is quite slow paced during verse's, so we have chosen to make the bad occurrences happen during the much faster chorus's, as it will fit the song better. The end chorus will be used for the rewind, as it is the fastest part of the song
Colour/Tone
The video will be shot in standard colour, however if I feel it needs a more cinematic look or doesn't look vibrant enough I will colour correct the footage to make the video look as visually appealing as possible.
Mise-on-scene
The mise-on-scene in our video will not be too extensive, as a key part of the music video is making the protagonist seem ordinary. The muggers will be wearing tracksuit bottoms and a hoody, to hopefully show the danger they pose. A knife will also be used to show the threat the protagonist is under.
Filming
Our video will be shot with a DSLR, the Canon 600D. This is my own personal camera, which I am using because I know how to use it effectively and can use custom settings to tailor the video to how we want it. The image quality will be 1080p 24 fps, which is extremely cinematic and is the fps used by professional films.
Editing
Our editing will be done on Sony Vegas Pro. This is a solid editing program which will allow us to easily add in the effects, such as slow-motion and reverse, which we will be using in our video to create an interesting visual experience
Target Audience
Our music video's target audience will be male and female's from the ages 16-20, as this is the general indie artist's target audience, which we hope our music video will appeal to with the strict all narrative theme we are going with. We also think because the video represents something and has an underlying meaning
, fans of the genre will enjoy this as it isn't like all the mainstream mainly dancing videos.
Pack
Artist: The Temper Trap
Concept
We will be producing a music video for this song, along with a digipack and other pieces of promotional material for our artist.
Narrative
Our music video will center around the key theme of choice. Our protagonist will, in the beginning of the video, be stood at a crossroads, where he will take the right path. This path will prove to be a bad decision, as shown when he trips over, and then further down gets mugged. We are then shown the protagonist rewinding time, until he returns back to his original position, where he picks the other path.
Location(s)
The music video will be shot in one primary location, which is a nearby nature reserve which has the exact crossroads we were looking for. The crossroads will be used to show the characters choice. The location is also rural enough to provide area's for the protagonist to trip, whilst being urban enough to make the mugging viable.
Pace
The song is quite slow paced during verse's, so we have chosen to make the bad occurrences happen during the much faster chorus's, as it will fit the song better. The end chorus will be used for the rewind, as it is the fastest part of the song
Colour/Tone
The video will be shot in standard colour, however if I feel it needs a more cinematic look or doesn't look vibrant enough I will colour correct the footage to make the video look as visually appealing as possible.
Mise-on-scene
The mise-on-scene in our video will not be too extensive, as a key part of the music video is making the protagonist seem ordinary. The muggers will be wearing tracksuit bottoms and a hoody, to hopefully show the danger they pose. A knife will also be used to show the threat the protagonist is under.
Filming
Our video will be shot with a DSLR, the Canon 600D. This is my own personal camera, which I am using because I know how to use it effectively and can use custom settings to tailor the video to how we want it. The image quality will be 1080p 24 fps, which is extremely cinematic and is the fps used by professional films.
Editing
Our editing will be done on Sony Vegas Pro. This is a solid editing program which will allow us to easily add in the effects, such as slow-motion and reverse, which we will be using in our video to create an interesting visual experience
Target Audience
Our music video's target audience will be male and female's from the ages 16-20, as this is the general indie artist's target audience, which we hope our music video will appeal to with the strict all narrative theme we are going with. We also think because the video represents something and has an underlying meaning
, fans of the genre will enjoy this as it isn't like all the mainstream mainly dancing videos.
Pack
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