Tongue Tied- Grouplove
This music video is a great example of some of the techniques we want to put into our own music video. The narrative in the video is told backwards, from the start where the man is lying in a paddling pool, to the end where he is shown eating a dodgy brownie. This makes the video stand out and makes it unique, as you rarely see this type of thing in mainstream artists music videos. There is also a lot of use of editing effects which we want to use in our video ; reverse and slow-motion. These two used together can create a very interesting music video, and it works well in this video, using the backwards effect to show the mans journey from end to start, and slow-motion used when he gets to the house to show the people enjoying themselves to the band playing. The use of narrative closure and the fact that there is infact a narrative despite the entire video being backwards is a main technique which me and Brad want to use in our own music video, and watching this one gives us inspiration. The video also features clear roles, the protagonist and antagonists are clearly shown, with the man as the protagonist and the masked men as antagonists. There is also a wide variety of shots used throughout the video, with noticeably there being a lot of close-ups on the protagonist and an establishing shot at the beginning, with mid and long range shots also being used in the house to show the dancing and general enjoyment of the people there. The performance near the end is also very good, as it still keeps to the narrative and doesn't cut away like many music videos, keeping the viewer immersed in what is going on. There is also a use of pathetic fallacy in the video- the dark, cold night which the man begins in reflects the dark hallucinations he is having. The song is quite cheerful, and clearly this is juxtaposed with the dark mood set throughout the video. Lastly, there is some use of classic horror conventions in the video, and the mirror shot, generally used in horror films, is done backwards, making it not scary and odd.
Overall, this music video is extremely useful for helping me and Brad to work out how to use editing effects like slow-motion and reverse along with a narrative in an effective way. We hope that we can take some of these techniques forward into our final music video.
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