Marketing

Marketing

As part of our marketing campaign for our indie artist, We have decided collectively to create some album artwork. This is the album artwork that I have designed for our indie band.
The design is meant to be quite personal for the band but still be quirkyand eye catching. The backdrop that we have decided to use is actually a photo that we have taken of where the band all grew up as friends, this being their debut album shows their roots and that they are proud of them which is a common convention for an indie bands such as the Arctic Monkeys. We have also decided to use a bright coloured filterover the top of the backdrop because it is a typical convention of the indie pop genre that we are targeting, this has been seen in many bands within this genre such as Walk The Moon to show their quirkiness. We also decided that the bands logo should be in a paper cut out so I designed this accordingly to create a raw feel for the album with the use of easy to come by materials and the fact that it's not about the bands image but the music inside, which has been shown with us not including an image of the band but instead their home town (showing that they have not being changed by any success they may have had).

As an extra part to our marketing campaign for our indie band, I decided to create a UK tour for them and the marketing for that tour. Due to this being their first tour after the release of their first album I decided to carry the same theme from the album artwork onto the tour poster. The idea of this being that after the album has being released the tour is now as appropriately named, their homecoming in which the tour slowly gets closer to their hometown of Halifax (which is seen in the album and poster artwork). Again as with the album artwork, the tour poster shows none of the band members within it, showing that they are less image based and more about the music.

The venues that we have chosen for this short tour are some of the smaller venues, we have chosen to do this due to the fact that the band are indie and we feel shouldn't be performing huge sellout arena tours.