Jumpstart are an indie band that me and my media partner Tom have created as part of our media coursework. The branding for the band as shown above, is something that I designed, we felt that to fit the conventions of an indie band, the name had to be stylized in some manner so we flipped the R in the logo. Having already created a mainstream artist we have incorporated the feedback we received from that into this one. The band consists of 4 members, 3 boys and 1 girl and their genre of music is indie pop. This layout is the same as ones seen in researched bands such as "Rilo Kiley". (below)
Target Audience:
The target audience for Jumpstart will be slightly older than our mainstream artist Phoenix Sargant's market , around the ages of 16-20, this is the typical market for the indie genre and is the market that the bands we have researched into, such as Walk The Moon, Chvrches and Peace, all attempt to hit. They are also particularly appealing to hardcore fans of the genre, as they try to appear to be more about the music than their media portrayal. They have all also grown up in a small town and still play very small venues, so this will help to hit this market too as many fans of the indie genre like seeing their favorite bands in small, intimate shows.
Other Bands and how they address their target audiences
From Wikipedia:
Walk the Moon (stylized as WALK THE MOON) is an indie rock band based in Cincinnati, Ohio. Lead singer and Saint Louis native Nicholas Petricca started the band in 2008 and went through several member changes before finally coming together with current members, Kevin Ray, Sean Waugaman, and Eli Maiman sometime in 2010. The band derives their name from the song "Walking on the Moon" by The Police. The group independently released their debut album, i want! i want!, in November 2010, receiving airplay for the track "Anna Sun" . In February 2011, Walk the Moon signed with Mick Management. They signed to RCA Records and released their first official album, Walk the Moon in June 2012.
Walk the Moon are a band which we can take some good inspiration from for Jumpstart. They are an indie-pop band from the USA who target a very specific niche market. They also use a lot of colour in their media representation, something that we have taken on and want to try and implement into our band. This is used to show individuality and quirkiness, something that is good for an indie artist as it shows them as different to the rest of society. They appeal to a small market of people, usually around the age of young adults and they bridge the gap between pop and mainstream and indie-rock, which is a lot more heavy.
In this music video by the band we can alot more clearly see how they are portrayed and how our band will be influenced by them. The band use a lot of colour and face paint in the video, which makes them seem quirky and against the mainstream, something we want our band to do. Also there is a lot of creative ideas being shown in the video, such as the red hands and the dancing background dancers, which again are used to show the freedom of the band and how they have complete creative control over their music. Overall I feel that our band could take a lot from Walk The Moon, as they are extremely quirky and individual and hit the key gap in the market, bridging the gap between pop and indie-rock. Jumpstart will look to use lots of colour in our music video concept and advertising, such as our album artwork.
From Wikipedia:
Chvrches (pronounced as "churches" and sometimes stylized as CHVRCHES) are a Scottish electropop band from Glasgow, formed in 2011. The group consists of Lauren Mayberry (lead vocals, additional synthesizers), Iain Cook (synthesizers, guitar, vocals), and Martin Doherty (synthesizers, vocals).
Chvrches are another band that we can take inspiration from for Jumpstart. They are a scottish band who have risen from a small area into a mass appeal, and are very focused on their own music and not on their image. Although not as colourful as Walk the Moon, they are also very good at bridging the gap between pop and indie-rock, and this is the gap we are also looking to hit. They hit a small target market of people who enjoy this type of music, normally young adults. Their music is also very different, and stands out from other bands in the indie genre, so this helps to give them an individual musical identity.
From this video we can get some more information on the techniques used by Chvrches to appeal to fans of the indie genre. This video is still simply a performance, however there is a big use of odd editing style and colour throughout the video which makes it stand out as an indie video and not a manufactured band. The fact that the video is so odd shows that the band have a lot of artistic control over how they are portrayed, and are not manufactured or made to look a certain way. This is something we definitely need to show with our band, and Chvrches are a great example of how we can achieve this.
From Wikipedia:
Swim Deep are an Indie rock band from Birmingham, England consisting of Austin Williams (vocals), Tom Higgins (guitar), Zachary Robinson (drums) and Cavan McCarthy (bass). Swim Deep formed in 2011 by Austin Williams, Tom 'Higgy' Higgins and Wolfgang J Harte. Harte left the band in late 2012 and was replaced by Cavan McCarthy. They have often been identified as part of the emerging Digbeth-based B-Town scene
The band began to record in Brussels in the last few months of 2012 of what would soon be their debut album During their career, they have released five singles which have received critical acclaim. They are due to release their debut album Where the Heaven Are We on August 5, 2013. It was originally meant to be on 29 July, but it was moved to a later date for unknown reasons.
Swim Deep are another indie band who Jumpstart can take inspiration from. They have also done the "indie" thing of rising up from their hometown, as they have come from Birmingham and became popular in the indie scene. They also have a symbol that represents the band, as shown above, and this helps to distinguish them as different They also hit the same "indie" target market as the previous two bands- a small target range usually between the ages of 16-25.
This is one of Swim Deep's music videos, which has many similarities to the previous two videos. It uses lots of colour and paint, something used in Walk The Moon's video- as you can see this is a key feature in the indie-pop genre and something we need to use as much as possible in the creation of our band. It also uses a quite sexualised woman to help appeal to a male audience more, which is probably more common in mainstream music.
No comments:
Post a Comment