Music video concept

Music video concept

After researching into the music video market for this genre of music, it is clear that there are some stereotypes that we will need to use in order for our artist to appeal to the niche market that is indie music.

The first thing we will need to use is lots of colour. A good example of this is Swim Deep's song Honey ( picture from that video). Colour is something our band has used throughout their portrayal so it is is key we carry this through to our music video's to ensure that fans of the band get a constant feel of their musical style and personality. This will appeal to our target market as it gives a thematic feel to our band and carries through key ideas about our band through their media portrayal

Another thing many indie bands use in their music video's is performance. Close-ups of instruments and the singer(s) are used a lot, to show that the band is more about the music than the image and show they have raw talent. This is something our band should also try to fit into our music video, as it will help show this and appeal to our indie niche target market.

The music video

At the start of our video, a background of a wall will be shown, and the name of our band will appear on it, this is something used by many indie bands to give them an individual identity and allow people to recognize the band as soon as the video is shown.

During every chorus the video will then show the band performing to a small crowd, to show they are independent   with lots of coloured clothing and a coloured backdrop to keep up the thematic imagery throughout our media portrayal of the band. There will also be a lot of close-ups of instruments being played to reinforce the fact our band is more about the music than the image.

During the verse and slower parts of the song, the video will cut to a more narrative part showing the band rolling lots of colourful bouncy balls down a hill in slow motion. This is used to make the video stand out and make our band have a different look to them. It also keeps up the thematic use of colour in our band's representation.

This music video, whilst only being a basic concept, will be very good as the breakout song for our indie band because it shows our band as being both talented and artistic. It also maintains a thematic use of colour and clearly displays Jumpstart as different and independent, something crucial to an indie band