Press release photos

Press Release Photo's

Press release photo's are another key area that needs to be specifically tailored to display our artist in the exact way that we need him to be shown in. This area is key to making sure our artist appeals to the widest target demographic possible and is crucial to the potential overnight success our artist could have.

Red Carpet Events

Phoenix Sargant needs to be shown at big, celebrity-only events. This is crucial as it immediately gives our artist publicity, as he can promote his new song to the masses and ensure it becomes popular. It also reinforces his status as a celebrity, someone that people can aspire to be. Costume is also crucial for these photo's, as shown by Will-i-am in the above photo, as he wears clothes typical of the genre of music he represents, which is something we will ensure Phoenix does. The red carpet events are also useful for the future, as they allow our artist to talk to other celebrities, potentially setting up duets in the future to appeal to an even wider target demographic

Normal Life

Our artist does however need to be shown as someone who is relatable and down-to-earth. If some photos are published showing our artist in everyday situations such as walking to the shop, hanging out with family etc, then this will help to mass-market our artist in a way that makes sure he is popular and liked in the correct way. We want Phoenix to be a role-model so despite typical rap and hip-hop conventions of doing drugs and partying we feel it is more important to make him seem like someone teenagers and our target market can look up to and aspire to be like. In these photos our artist can also have some of his props and costumes which are key to portraying him in the way we want, for example his mascot dog and his fancy car.

Gigs/Clubs

The last set of press release photos we need is ones of our artist performing and having a good time. These photos will be crucial to showing our artist as someone who can potentially sell out arena's and is idolised and adored by everyone who see's them.. This also makes people want to buy tickets to see the artist as they see everyone at the gig enjoying themselves and want to do it themselves. Photo's at clubs will also help to sell the artist into rap and hip-hop conventions of non-stop partying, something that will appeal to our target market as they are teenagers so would love to live the lifestyle that our artist is portrayed to be living.