Target Audience

Phoenix Sargant:
Phoenix Sargant is a mainstream artist that me and my partner Brad created as part of our media coursework. Above is the branding that I have created as part of his character build and below is each aspect that me and Tom have worked on to create him.

Target Audience:
The target audience for Phoenix will be the teenage market around the ages of 13-19, this is the typical market for the genre of rap/hip-hop but as there is an added pop element, it widens the audience as it is more mainstream. He is also particularly appealing to the female market of this age range because he is a "heart throb" style character. Phoenix appeals to this market as his rapping style is extremely relatable to the target audience as he has been through it before growing up in the rough parts of London.