Props

Props

Props are an essential part of conveying what an artist represents and what kind of market they appeal to. In this case, our rapper Phoenix Sargant will be mainly trying to appeal to a working class teenage market, so the props must reflect this.

Prop 1- Fancy Car

 The use of an extremely expensive car is one that is commonly used by many mainstream artists in the music industry. It is mainly used to show off just how rich and famous the artist is, as no normal person could afford such a luxury. It also makes people want to be the artist, as they see them as rich and famous and having everything you could possibly want, so they aspire to be like them. Luxury cars are also used a lot in the hip-hop and rap genre's , and whilst not being very working class the car appeals to this market as it is something that people can aspire to obtain, and makes them think of the artist as above everyone else.

Prop/Person 2- Extremely Generic Celebrity Girlfriend

Whilst not strictly a prop, a celebrity girlfriend will be another way to gain both publicity and marketing and appeal to an even wider range of people. With both being celebrities, paparazzi and the media will delight in printing popular news stories such as "Phoenix Sargant Names Son South West" and "Kim and Phoenix split after row over Botox". With this extra media coverage Phoenix can expand his media dominance and become an overnight sensation. It also appeals to the teenage male market as they can only dream of getting with such a delightful woman with such a fantastic personality, and makes them aspire to be Phoenix.

Prop/Animal 3- Bulldog

Again, not strictly a prop but a dog is something that will help appeal Phoenix to a mass market. The bulldog can be Phoenix's mascot, appearing in music videos and travelling around with him, appearing on TV shows etc. This is important as it appears to give Phoenix a soft side, so despite him being a rapper and a working class man he is also a kind, caring man. This gives a good interpretation of Phoenix to the media and helps to display him as an idol.